NetGains Marketing

Google announced a plan on Tuesday January 24, 2012 to link user data across its email, video, social-networking and other services that it says will create a "beautifully simple and intuitive" user experience.

Google Inc. said the new system will give users more relevant search results and information, while helping advertisers find customers — especially on mobile devices.

For example, if you spend an hour on Google searching the Web for insurance, the next time you log into YouTube, you might get recommendations for videos featuring TD Insurance, along with ads for his merchandise and the nearest place to acquire them.

"If you're signed into Google, we can do things like suggest search queries — or tailor your search results — based on the interests you've expressed in Google (Plus), Gmail and YouTube," the company says on a new overview page for its privacy policies. "We'll better understand (what) you're searching for and get you those results faster."

Google has made Plus the focal point of challenge to Facebook's social network. In the first seven months since its debut, Plus has attracted more than 90 million users, according to Google. To promote Plus, Google recently began including recommendations about people and companies with Plus accounts in its search results.
Google, Facebook and other popular Internet services all want to learn as much as possible about their users so they can learn more about their users and to target people interested in specific products, such as golf clubs or skinny jeans.

Google says users who opt to see personalized ads are 37 per cent more likely to respond to an ad than people who opt out of targeting.

From a business prespective this is will be a benefit, which will translate on your marketing budget and conversion rate.  Take advantage of this new system and set in place a estratergy now.

Estrategic Web-Marketing Experct - Daniel Balcorta.