NetGains Marketing

Getting new clients is a BIG deal.

The first reason is cash flow. I mean, let's face it--new business keeps the lights on.

The second reason is new business fuels our passion. I like to make money in my business, but there's nothing I love more than to have a new challenge. If you're passionate about what you do, I'm sure you're the same way.

But, you know what I've noticed? People tend to do business with people they know, like OR trust. Let's break that down:

People do business with people they KNOW. I read somewhere (although I can't remember where--if you know, please comment and tell me) that by using social media, people can get to know you and your business five times faster than they would via other means (like having lunch, coffee or meeting at networking events).

People do business with people they LIKE. Ditto here. In order for people to like you, they have to know you. And the more you show them who you are, what you're about and what motivates you to do what you do, the more they can like you. Remember, people like you and become attached to your brand in incremental degrees. Social media allows you to show more of your brand's personality and individual flair so your potential clients can really start to like you.

People do business with people they TRUST. Here again, in order to trust you, they have to know you exist; and then people have to like you. Think about it: Have you ever trusted someone you didn't like? Nope. Using social media helps people to trust you in two ways:

1. If you consistently and regularly use social media, people feel that you're not trying to "run a scam." It would ruin your whole reputation to "trick" them, and because you use social media often, you're easy to find and you won't really be "hiding" from them. All of these accessibility factors lead to trust. It's like having an office smack in the middle of downtown--chances are you aren't going anywhere.

2.  When you show people that you can be consistent doing one thing, chances are they'll believe you'll be consistent in your activities elsewhere. How you do anything is how you do everything. For example, when I hired my first assistant, she couldn't send my newsletter out on time. It made me feel that I couldn't trust her to do anything else on time.

And, lastly, people do business with PEOPLE, not businesses. If you are already an open, friendly person, social media allows you to be even more so . . . effectively magnetizing people who resonate with your personality to you. If you find it hard to be personable (that used to be me!), social media will open up new channels and means for you to connect with people in ways that feel authentic and right for you.

BUT....

These things can happen only if you take the right steps, in the right order to:

get more visibility,

SO YOU CAN

become the go-to person in your industry,

SO YOU CAN

get more clients.

And more clients means more money and more passion about what you're doing!

People will know, like and trust you, if you let them. Will you?

Originally posted by Lena West