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LANDING PAGES
Internet marketing's best kept secret
Has this ever happened to you? You receive an email newsletter that sells you on a certain offer. Maybe it’s a clothing sale, up to 50% off at your favorite store. You’re interested, you are ready to give them your money, you click the link on the email and…
You’re directed to the website’s homepage. You click around a bit, looking for more information on this fantastic sale, but after viewing a few pages you can’t find what you need, and you leave the site.
Bummer.
If only that link had sent you to a targeted landing page, a one-stop-shop that gave you all the information you needed to finish that purchase.
Not only did the email campaign not achieve its goal of getting you to that sale, but it’s left you as a customer frustrated and has decreased the likelihood you will click on their next offer.
Landing Page design and optimization is like the ‘infomercial’ of the online world. They are highly targeted pages that are created to convert traffic sent from a specific marketing campaign. A landing page can help you target traffic sent from:
- A Pay-Per-Click (PPC) search marketing campaign (such as Google AdWords)
- Banner ads or Sponsorship graphics
- Links in an email or e-newletter
- Blog postsor sidebar links
- Marketing materialsdistributed at a tradeshow or flyer campaign
- A specific url advertised in a television spot
- A Radio offer
The possibilities are endless. Any time you are investing advertising dollars into promoting a specific offer, a targeted landing page can help you maximize that investment.
To find out more, Contact NetGains Marketing Today, and learn how Landing Page Design and Optimization can help you get more out of your marketing campaigns.
Locate a Consultant
Do you have an online business plan? Well, your competitor does. Contact your local NetGains Marketing Internet Consultant today and find out exactly what your website needs in order to profit.
