SEARCH ENGINE OPTIMIZATION
Can your customers find you online?
While traditional advertising methods still have their place, the way people buy has changed. In 2009 nearly 97% of all consumers used online media to research products and services in their local area. Does your company cater to other businesses? Last year, 98% of B2B buyers used Google to start their search.
When someone enters a phrase (or keyword) into the search engines, there are two types of results that will display: Paid Listings and Organic Listings. The highlighted results at the top of the page or on the right-hand column are paid advertisements (or Pay-Per-Click ads). The remaining 10 sites listed in the results are the Organic (or Natural) search engine results. These natural listings have been shown to receive 75% of the total clicks.
Studies have shown that 92% of searchers will drop off after the first three pages on search engine results. If you aren’t on those pages, you may as well not be there at all.
Placement within these natural search engine listings is the result of using proper search engine optimization strategies. There are many factors, both on your website and offsite, which contribute to where you are indexed on the search engines. Ensuring that your website has been built in a search friendly manner, that your keywords appear in critical portions of content and code, and that your images include tags, are just a few of the onsite tactics that will help your overall search engine success.
The fact is your customers are looking for you. The question you need to ask yourself is “When your customers are looking, will you be there?” To learn more about the benefits of Search Engine Optimization contact us to book your consultation today.
Source: hubspot, marketingsherpa, iprospect