Information is power
As a business owner you deal with numbers everyday. How many units did we sell? What was our inventory loss? How high is our Accounts Payable? Having the right information allows you to make informed decisions about your every day operations.
So why don’t you know how your website is performing?
Time and again we hear business owners tell us they have invested into a website and have no idea whether its helping their business or not. That’s why using Web Analytics is such an important piece on your online strategy.
Web Analytics is the “measurement, collection, analysis, and reporting of Internet data for the purposes of understanding and optimizing web usage”. Put in simpler terms, web analytics give you information to better understand how visitors on your website are behaving. Web Analytics can help you understand:
- WHO is coming to your website
- HOW they are finding you online
- HOW LONG they are staying on each page
- WHAT pages they are looking at
- WHERE they are coming from
- WHICH marketing campaigns are sending you traffic
… And much more
Our Strategic Internet Consultants can help you use your web analytics report to measure the performance of your marketing campaigns, discover areas of opportunity, and identify potential problems. Stop guessing how your website is performing. Get the answers you need, Contact NetGains Marketing Today.