Bringing together function and design
Having a structurally sound website is crucial to your online success. You wouldn’t purchase a home built with the absence of fasteners, would you? The same theory holds true to a website.
A properly developed site considers:
Accessibility: Does your website load quickly? Is it compatible with screen readers used by the visually impaired? Does it comply with current web standards?
User Experience: Making a visit as easy as possible ensures those who visit your site, stay on your site. Ensuring your site looks the same across different browsers, includes an easy to use navigation system, and showcases a clear hierarchy of content, helps keep your user engaged and in control.
Search Engine Optimization: A well developed site considers the balance between “content” and “presentation” when ‘read’ by the search engines. In the same way a copywriter considers whitespace and titles when developing content for you to read, your web developer ensures the search engines don’t become “overwhelmed” – ultimately resulting in your site not completely being ‘read’ (or crawled) by the search engine.