What do you want your website to do for you? It seems like a simple question doesn’t it, but the reality is that many small businesses aren’t exactly sure what functions they want their website to perform. They may know that need a site, and they know that they want it to increase their bottom line – but they don’t know how. The flip side of the coin is that you may know exactly what you want your website to do, but you’re not exactly sure how to accomplish it.
A common mistake that many companies make is that they look to two different types of organizations to accomplish their website goals. They may hire a web design firm to create the best possible website, but then use a marketing firm to market the site. Why do this? Isn’t it a waste of time and resources? Absolutely!
A complete Internet marketing solution can be found at NetGains Marketing, where our team can create an amazing site and market it to the highest effectiveness. However, I’m getting ahead of myself a little bit. First you need to figure out what the main objective of your site should be. This can be done with a process called Split Testing.
In Split Testing, a software program actually measures the traffic on your site, splitting it between two or more, variants. This way the effectiveness of the website can be measured because every time a visitor to the site makes a purchase, requests more information or some other desired action – it’s a conversion.
Using this method, a designer can measure what elements of a page are more effective in achieving the desired results. You don’t have to waste time on guessing what works, because you will know. Clearly the advantages are simple. By learning what is working on your website and what is not, you and your web designer will be able to easily modify your webpage so it is achieving the desired results.
For more information on Split Testing and optimizing your website for improving conversion rates, send us a quick email and start making a difference in your website TODAY!