Times are tough right now for many small businesses and despite rumors and small signs that the economy is starting to turn around, the fact of the matter is, that businesses still need to be careful. But being careful isn’t the same as sitting around waiting for something to change.  As a small business owner, now, more than ever you need to use the tools that are available to you to create your own future. 

Fortunately, if you have a website, one of the tools that is available to you, is also one of the easiest to use and most cost effective. Website owners often overlook the task of list building and the benefits that well created list can offer. If you’re unfamiliar with list building, it is simply the act of collecting email addresses and basic contact information from the visitors and customers that come to your website. Once you have a well crafted list, you can send out targeted email newsletters or campaigns that will convert to more sales and customers. 

So how do you build a list?  This is a more common question than you may think. Many people put a link on their website that says simply, “Sign up for our newsletter”. And then they wonder why they aren’t getting a lot of people on their list. The problem with this is that you, as the marketer are only thinking about the benefit for yourself. What about the benefit to the subscriber? You need to offer an incentive of some sort to make it worth their while to sign up and invite you into their inbox. 



What’s the newsletter about?
Will there be special discounts?
 Tips or tricks?
 Breaking news? 
What benefit will it be to me?

Beyond the value that your newsletter will hold for subscribers, make it enticing to subscribe by adding an immediate benefit. An e-book, downloadable video, a free report. Something that they can instantly download as an immediate benefit.
By keeping the focus on the consumer, you will be able to build your list and therefore grow your business through effective email marketing campaigns. 

In a world where cash is tight, why not take advantage of everything internet marketing can do for you. With a little effort, you will be able to add tangible value for your clients and potential customers. If you’re ready to start building your list, contact us at info@NetGainsmarketing.com for more information today.